Edge & Peak
Immersive entrance experience and bar lounge interior
Edge, the Western Hemisphere’s highest outdoor sky deck, offers unparalleled 360-degree views of the iconic New York City skyline. The experience starts before visitors reach the top. The traditional queuing line has been reimagined by the LAB as Journey to Edge, an immersive experience with a linear narrative about Hudson Yards’ transformation from an active rail yard to New York City’s newest neighborhood. Ferra’s design team and craftsmen assisted in pulling this vision together.
DESIGN Rockwell Group
SECTOR Commercial, Experiential/Exhibit
LOCATION 30 Hudson Yards, New York, NY
SERVICES Design Assist, Fabrication, Install
MATERIALS Specialty Metals, Silvered Bronze, Glazing, Curved Glazing
an animated map emblazoned across the 80-foot perforated ceiling
As guests progress, they pass through an expanse of shimmering glass columns referencing the nearly 300 caissons that support the development. A mirrored forest of animated caissons.
“The material palette, including metal mesh, reflective panels, and steel, emphasizes simplicity and clean lines, conveying modern warmth and optimism.”
— ROCKWELLGROUP
PRESS & AWARDS:
Journey to Edge: 2020 Best of Year Winner for Exhibition/Installation
Peak Restaurant and Bar
Ferra’s design team and craftsmen worked on the Peak’s storefront entrance, the bar’s feature wall, metal frames and doors, shelving and other brass elements throughout.
At the entrance to the Peak Restaurant and Bar guests are greeted by a specialty brass finish storefront with full height blade fins, which frame the building’s truss structure beyond.
Peak Restaurant and Bar Front Entrance Doors, Hudson Yards NY
The lounge has a luxurious simplicity and provides an elevated bar experience with soft, mirrored polished champagne metal details. The bar and lounge seating are enclosed with metal screens.
Photo by Connie Zhou via Archdaily
“Space felt congruent with being atop of a modern 21st-century skyscraper, and was future-forward in its thinking yet still expressed a sense of elegance, warmth, and sophistication.”
— ROCKWELLGROUP