Time Inc. Headquarters

boulevard staircases

The challenge, was “to make sure the spaces didn’t feel too confusing to navigate.” One solution was to carve out a top-to-bottom vertical circulation route, with open staircases flanked by lounges and self-serve coffee bars. Dubbed the Boulevard, this central artery promotes movement while encouraging informal meetings and “casual collisions,” as Rider puts it.

CLIENT Time Inc.

CM Turner Construction

ARCHITECT STUDIOS Architecture

SECTOR Commercial

LOCATION New York, NY

SERVICES Design Assist, Fabrication, Installation Management

MATERIALS AESS, Stainless Steel, Starphire® Glass, End-Grain Birch

To expedite design development, Ferra’s design assist involved carefully coordinating data from World Financial Center plans from the 80s, detailed site surveys, digital scanning, and SolidWorks parametric modeling. Each deliverable on a complex project requires the proper approach.

Ferra engineered and furnished six one-of-a-kind turnkey stair openings on a six month schedule.

Ferra’s parametric model allowed for just-in-time orders of glass, wood, and shop orders for stainless steel handrail components.

Off-site fabrication allowed for high-tolerance details such as perfect miters - critical to the sharp look pursued by STUDIOS and Time Inc.

Ultimately, those expansive floor plates offered the opportunity to bring multiple brands together while reducing the overall footprint to 700,000 square feet, down from 1.4 million at the Time & Life Building.

Everything has been conceived with an eye toward interaction, efficiency, and flexibility. And lest there be any doubt that Time Inc. is more than a magazine company, the first stop for many visitors is a reception area where, just beyond the glass doors to the video studios’ control room, an array of screens is clearly visible. The message is immediate and unmistakable.

“The new space conveys energy and collaboration,”

— Gregory Giangrande, Time Inc. Executive VP